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Freeport Advertising & Printing November 20, 2018

An adroit mixture of everyday settings and extraordinary events.
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The world of business and finance gets skewered, as Bottom Liners tackles subjects such as foreign takeovers, office policies, getting a raise, and the fast-paced world of Wall Street.
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A wry look at the absurdities of everyday life.
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In today's complex world of family issues, Focus on the Family provides grounded, practical advice for those dealing with family problems.
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A whimsical, slice-of-life view into life's fool-hardy moments.
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News From
Freeport Advertising & Printing
Idea of
the Week
Marketing Tip
Uncommon Product of the Week
Tech Tip

Ideas That Stick

Make ‘Em Smile!

Thinking Outside the Box

Star Light, Star Bright
A Message From Freeport Advertising & Printing
The Way I See It

I came across an inspirational segment by Ram Dass that I thought you would also enjoy…

"When you go out into the woods, and you look at trees, you see all these different trees. And some of them are bent, and some of them are straight, and some of them are evergreens, and some of them are whatever. And you look at the tree, and you allow it. You see why it is the way it is. You sort of understand that it didn't get enough light, and so it turned that way. And you don’t get all emotional about it. You just allow it. You appreciate the tree.

The minute you get near humans, you lose all that. And you are constantly saying, ‘You are too this, or I’m too this.’ That judging mind comes in. And so I practice turning people into trees. Which means appreciating them just the way they are.”

Here’s the way I see it: Wayne Dyer once said, “When you judge another, you do not define them, you define yourself.” When it comes to printing, we’ll help you create materials you’ll look forward to being judged by others. And remember, other printers may be nearby, but nobody comes close.

Idea of the Week
How to Make Your Idea Stick

Have you ever shared an idea with someone and seen it immediately take flight in their eyes?

Their mind is churning a thousand miles per minute, and you can tell that they grasp the consequence of what you have shared and how it could be implemented to solve their problem.

Alternatively, we have all seen the glazed look that comes over someone when what you are telling them is either common knowledge or has no impact on their daily life.

How is it that some people can share their ideas in a way that resonates so well with their audience, while others can drop a great idea that falls completely flat?

If you want to avoid your print marketing falling flat, there is an excellent communication framework that you can use that will help you relate your ideas to your audience in a way that they can actively understand – and take action!

Creating the Framework

Man with sticky notes

When you sit down to write content for your next sales flyer, business card or banner, remember these five key steps for communication that will engage and delight your listeners.

For your content to stick, be useful, and long-lasting, run it through these five questions.

Does your content make your audience:

Pay attention?
Understand and remember it?
Be able to act on it?

No One Cares About Your Ideas

Here’s the reality. Just because you care passionately and deeply about an idea – even one that hits you to your very core – that doesn’t mean that your audience will share your excitement.

confused stick figure

You have to frame your thoughts in such a way that they become personal and relatable to your listeners. This could mean unique messaging for different people in your audience, as it’s unlikely that a young adult will react in the same way to a pitch on health insurance as would someone close to retirement age.

Bringing in Emotion

Emotion is more than a simple feeling: warm, cold, tired, excited. Emotion is empathy, being able to put yourself in the place of someone else and feel their pain or desires. When you’re able to evoke those feelings in individuals, it causes a deeper level of connection and commitment to your ideas.

happy stick figure

You’ll want people to understand and remember the idea – so it’s essential to make it feel more concrete, or specific. If someone cares about your idea, then they are one step closer to buying into your overall concept, and your idea becomes more “sticky.”

Ultimately, the goal of a communications framework is to make an idea actionable, which is the final step and requires telling a story. The story could be about the benefits that you should expect to receive from pursuing the product or idea.

Stories can take a variety of shapes, from written newsletters to marketing collateral to personal conversations and even text messages that reinforce your point and continue to create a credible and emotional bond with your audience.

If you need help sharing your next great idea through print, contact us today!

See more great ideas like this!
Click here to visit the Freeport Advertising & Printing Ideas Collection.

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Marketing Tip
Tips for Replying to Happy Customers

Responding to happy customers on social media platforms often remains sidelined as businesses tend to focus on damage control for customer complaints. However, communicating with customers who already enjoy your products or services is the perfect way to build a loyal following and a robust referral network.

Here are a few tips to consider when responding to happy customers on social media:

  • Say thanks! While this seems obvious, many companies overlook positive comments and focus on fixing negative comments. If your resources are slim, at least “like” or “favorite” happy comments to show customers that you’ve seen their comment.

  • If you receive a great comment, take the opportunity to praise a specific worker. It will make other readers want to check his or her skills for themselves!

  • Engage with the customer and ask them questions about their experience.

  • Reinforce the positive by mentioning the behind-the-scenes reasons they had a great experience. For example, if they comment on your delicious burgers, you could say “Thank you for your comment! Did you know we only use all-natural Angus beef with no antibiotics or hormones”

  • Share or retweet positive comments, which not only shows recognition for your customer but also offers customer-centric feedback about your business.

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Uncommon Product
Creative Packaging Ideas

Packaging is a crucial component of your company’s identity. However, creative packaging solutions don’t have to break the bank. Here are a few unique packaging ideas to consider:

  • Custom printed packaging sleeves not only improve the shelf-appeal of your product, but they also provide branding and product identification and enable you to provide more information about what is in the box or bundle.

  • Hang tags can be the perfect way to add a finishing touch to your product and gift packaging. Hangtags can be used to promote selling features, give directions (such as if products have multiple uses), explain your product guarantee, suggestions for care, etc. You may also consider turning your business card into a folded hang tag that allows you to not only provide a personalized message but also incorporate your contact information.

  • Custom printed bag toppers offer an economical way to brand and package a variety of products. Branded bag toppers can be used by directly placing your product in a poly bag and attaching a fold-over header card using staples, tape, or glue.

  • Corporate anniversary seals or warranty seals are a great way to add a distinctive finishing touch on your packages and increase brand recognition.

  • Packaging and die-cut logo labels can not only reinforce your brand image and create recognition, but also enable you to customize your shipping packages easily.

  • Creative envelopes are an easy way to package many items. Whether you create a full color promotional printed envelope, preview window envelope, or translucent envelope, we can help you with the perfect solution.

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Tech Tip
Night Mode: Your Eyes Will Thank You!

The use of electronic devices (such as laptops, tablets, and phones) into the evening hours can suppress the production of melatonin, increase eye strain, and make it more difficult to fall asleep.

While blue wavelengths are beneficial during daylight hours because they boost attention, reaction times, and mood, those same wavelengths can be very disruptive at night. While light of any kind can suppress the secretion of melatonin, blue light at night does so more powerfully.

Here are just a few ways to reduce your blue light exposure:

  • Use the “Night Shift” setting if you have an iPhone or iPad. Go to Settings > Display & Brightness > Night Shift. You can set Night Shift to start and end automatically, either by specifying hours or by clicking on Sunset to Sunrise. You can also adjust the intensity of the "color temperature" in this menu, sliding a control toward "more warm" for less blue light to "less warm" for more blue light.

  • Many operating systems now have a built-in option for filtering out blue light, including Windows 10, Android, and Amazon's Fire tablets. Check your display settings to see if this is available.

  • Consider downloading F.lux, a free software that adjusts a display’s color temperature according to location and time of day, which can help reduce eye strain during night-time use and reduce disruption of sleep patterns. F.lux can be enabled/disabled with hotkeys and can be automatically disabled while using specific programs, such as Photoshop which require color accuracy.

  • Sunset Screen is a free Windows app that takes the glare off your screen in the evening. Whether you're a morning lark or night owl, SunsetScreen allows you to set the time of the sunset and sunrise so that you can have full control over your sleep cycle.

  • Iris is a software for eye protection, health, and productivity. Iris optimizes screen pulsations by controlling the brightness without pulse width modulation or PWM. You will be able to use your computer longer without headaches. Iris can also match your screen's brightness to the light around you, so using a computer will feel like reading a book.

  • Redshift adjusts the color temperature according to the position of the sun. A different color temperature is set during night and daytime. During twilight and early morning, the color temperature transitions smoothly from night to daytime temperature to allow your eyes to adapt slowly. At night the color temperature should be set to match the lamps in your room.

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